The Pomodoro Technique

Out of all the time management and productivity tips I've ever received, I don't think I've ever found one as useful as the Pomodoro Technique.

There's an entire book and training system that explains this technique in great detail, and it demonstrates the thinking behind why it's so effective, but to save you even more time...

I'll explain how I have implemented it in my business for the past several years.

A Pomodoro is a 25-minute block of laser-focused work time followed by a 5-minute break.

The key word being laser-focused.

No distractions. Interruptions are the enemy of productivity.

  • I've set it so I have to check my email manually on both my phone and computer, so emails don't randomly come trickling in all day long.
  • I've turned off all social media alerts, I'll see the red dot the next time I log into Facebook... I don't need a special alert to let me know someone liked my post.
  • If my wife is home, I'll even put my phone into airplane mode so I don't receive...
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Here's to the Crazy Ones

As a part of their 'Think Different' advertising campaign in the late 1990's... Apple aired a version of this iconic commercial:

(the version they released was voiced by Richard Dreyfuss, this one is done by Steve Jobs)

I am a huge Apple fanboy. Always have been, always will be, and this commercial is a large part of why. 

I've never been a fan of the conventional wisdom. I've always thought of myself as a bit of a rebel, a non-conformist, and I often find myself with a differing opinion than the crowd.

For years, as a wedding photographer, I was always trying to make a name for myself, build my personal brand, do something a little different than my competition. 

In large part, this commercial and the Apple brand is associated with creativity. I wanted to stand out from the crowd, be thought of as unique... special... different.

While I realize I am still "different"... these days, this commercial takes on an entirely different meaning for me.


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